Content types
AI curation gives each post one content type. Use the key in API filters, for example
?contentType=highlights or ?contentType=highlights,clip in the Feed API.
The AI first looks at what the post is: a video (YouTube, or an X or Instagram post with a video), an image (an X or Instagram post with a photo or graphic), text only, or a web article (RSS). Some types only fit some formats: a clip is always a video, and a photo is always an image. A web page can be mainly a video, so articles can also be highlights or clips.
| Key | Name | What it is | Posts | Not this |
|---|---|---|---|---|
highlights | Highlights | An edited video of the key moments of one match that has been played, for example Arsenal 2-1 Liverpool, Premier League Highlights | Videos, articles | A written match report, a single moment, a live stream |
clip | Clip | A short video of one single moment: a goal, save, tackle, piece of skill or celebration | Videos, articles | Full-match highlights, a photo of a moment |
watchalong | Watchalong | A live video stream where hosts or fans watch and talk over a match while it is played | Videos | Reactions after the final whistle, a written live blog |
photo | Photo | A picture-led post, shared for the picture itself: a moment, a celebration, a player, the fans, behind the scenes | Images | Pictures announcing news, a signing, a line-up or a result |
live | Live coverage | Coverage while a match or event is happening: live blogs, minute-by-minute commentary, goal updates | Articles, text, images | Watchalong streams, previews, reports afterwards |
report | Match report | A written report of one match that has been played: how it went, the result, ratings | Articles, text | Video highlights, live coverage |
preview | Preview | Looks ahead to a match: team news, predicted or confirmed line-ups, build-up | All | A match already played, betting tips |
reaction | Reaction | An opinionated or emotional response to a match or event, from fans, pundits or players | All | Calm tactical breakdowns, neutral reporting |
analysis | Analysis | A tactical or statistical breakdown of how or why something happened | All | Fan reactions, plain news |
news | News | Factual reporting: injuries, suspensions, managers appointed or sacked, official announcements | All | Transfer stories, match reports, opinion, previews |
transfer | Transfer | Transfers, loans, contract talks and extensions, rumours, a player’s stance on a move | All | Manager changes, injuries |
interview | Interview | A player, coach or official speaking directly: interviews and press conferences | All | Someone else reporting what they said |
betting | Betting | Betting tips, odds, accumulators, predictions for wagering | All | Previews without a betting angle |
other | Other | Anything else: quizzes, merchandise, nostalgia, off-topic | All |
When the AI isn’t confident about a post’s type, it leaves the type empty and shows its best guess as an AI suggestion in the queue.